Media exposure & value-adding
Promoting the insurer Aviva, as a key player in the solidarity and social economy, investing in the real economy and increasing its notoriety as well as that of its network of local agents.
An acclaimed campaign of communication
‘La Fabrique Aviva’ federated more than 1.600 leaders of useful and innovating projects in its latest edition and received around 2.5 million votes on the dedicated platform.
More than 500 media coverages were obtained, two third of which in the local press and about 40 TV/radio broadcasts. The campaign was rewarded by national as well as international prizes: 2018 Public Relation and Press Relation Strategy Grand Prize Silver Trophy, First place for the Best Press Relation Communication Campaign Trophy, Gold medal for the PR Achievement of the Year 2018.